Growth leadership Recent leadership change with Brad Baker as Chairman and CEO signals a renewed growth strategy and emphasis on accelerating market expansion. Sales teams should target enterprise clients seeking scalable solid expandable solutions and offer strategic partnerships to leverage new leadership-driven initiatives.

Global expansion The company aims to strengthen customer relationships and expand its global market presence. Opportunity to pursue international oil and gas operators, midstream players, and drilling contractors looking to optimize offshore and onshore projects with expandable technology.

Expandables portfolio Track record of innovative products such as expandable liners and ESeal 3.0, with ongoing R&D like SameDrift technology. Cross-sell to operators facing trouble zones, recompletion needs, and heavy-use wells seeking durable, cost-saving solutions.

Industry credibility Historical launches and multiple generations of expandable technologies demonstrate proven performance and reliability. Market what-ifs and case studies can help persuade asset teams and procurement of the value of solid expandable systems for risk mitigation and reduced interventions.

Mid-market fit Company size and revenue indicate a solid mid-market profile with potential for long-term service contracts, training, and integration with existing tech stacks (SAP, Azure, OneTrust). Pursue multi-well projects, refracs, and field optimization with bundled maintenance and support offerings.