Acquisition Synergy Entrust is owned by BFS Capital, creating a path to co sell and cross sell financing solutions within a larger tech enabled SMB lending ecosystem and to tap BFS distribution channels for new merchant prospects.

Local SMB Focus With headquarters in New York City and a Long Island branch serving regional SMBs, the company targets growth focused merchants in the tri state area. Use local relationships, regional marketing, and success stories to accelerate engagement.

Fast Funding Focus As a lender for SMBs, highlight fast, lightweight funding and flexible terms to help merchants with working capital gaps, positioning Entrust as a quicker alternative to traditional lenders.

Fintech Partnerships There are clear opportunities to partner with payment processors and merchant services providers such as PayPal, Stripe, and Square to embed financing offers at checkout or on onboarding, expanding the addressable merchant base.

BFS Network Opportunity Leverage BFS Capital's client base and cross marketing opportunities to expand awareness, run joint campaigns, and create referenceable merchants to accelerate deal cycles.