Private Groups Target small to mid-sized corporate groups seeking private, curated experiences in Carmel by the Sea. Emphasize private tours and customizable experiences like The Carmel Classic and Curated Carmel to align with corporate offsites and incentive travel programs.

Team Building Highlight the Great Carmel Caper as a scalable, app-guided team-building solution for large groups up to 120+, ideal for conferences, retreats, and hybrid team events where in-person interaction and location-based challenges add engagement.

MICE Focus Position as a Monterey Peninsula MICE target with proximity to major CA hubs (SFO, SJC) and a turnkey experience repertoire. Leverage the trophy of a locally owned, long-standing operator with 850+ five-star reviews to bolster credibility in bid proposals.

Digital & Partnerships Utilize the tech stack and digital channels (Shopify, Google Domains, YouTube, Hotjar) to optimize lead capture, booking conversions, and experience previews. Explore white-label partnerships with hotels and hospitality partners to expand private-tour offerings.

Growth Levers Cross-sell and upsell opportunities across experiences (Vine & Village, Curated Carmel) to existing corporate clients. Propose bundled incentive travel packages combining tastings, private tours, and seamless shipping of specialty items to enhance value.