Engine by MoneyLion

Financial ServicesNew York, United States51-200 Employees

Engine by Gen operates as an embedded finance marketplace that matches consumers with real-time, personalized financial product recommendations from a large network of lenders and providers, delivered across mobile apps, websites, and other consumer touchpoints. It serves as the B2B brand of Gen, a global company focused on digital freedom and offering brands such as MoneyLion, Norton, Avast, and LifeLock. Its primary customers are businesses seeking to embed financial product discovery and recommendations into their user experiences, enabling users to access relevant options within their native interfaces.

It is headquartered in New York City, New York, and operates as a mid-sized organization. A recent development is a December 2025 partnership with BHG Financial, reflecting ongoing collaborations to extend Engine's reach to consumers through its platform.

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