Market Leadership Endpoint Protector is recognized as a leader in Data Loss Prevention according to G2 reports, with high customer satisfaction and top ratings in configuration, indicating strong product credibility and customer trust. This presents an opportunity to leverage positive reviews and expand market penetration among enterprise clients seeking proven security solutions.

Recent Acquisition The company was acquired by Netwrix in early 2024, signifying a potential new growth phase and increased investment in product development and sales efforts. Partnering with parent company Netwrix can facilitate cross-selling and expanded channel outreach to existing Netwrix customers seeking integrated data security solutions.

Product Innovation Launch of Device Control and Data Loss Prevention plans in 2023 demonstrates ongoing product enhancement aimed at addressing all aspects of data security. Opportunities exist to upsell these comprehensive features to organizations with evolving DLP requirements and regulatory compliance needs.

Targeted Customer Profile With a revenue range of $50 million to $100 million and a focus on multi-OS enterprise environments, Endpoint Protector appeals to mid-sized to large organizations prioritizing flexible, cross-platform data security solutions. Identifying firms within this segment looking to upgrade or expand DLP capabilities can drive targeted outreach.

Technology Integration The company's integration with identity management systems like Okta SSO indicates a focus on seamless security and user management. This integration aspect suggests sales opportunities within organizations adopting zero-trust architectures and advanced identity solutions, emphasizing the product’s compatibility with modern security frameworks.