Insights

Revenue Signals Enterprise scale presence in retail with multiple brands under Endeavour Group indicates large-footprint opportunities for cross-sell and platform integration across Dan Murphy's, BWS, Jimmy Brings, and ALH through endeavourX's data, design, and technology capabilities.

Digital Experience Strong emphasis on personalised digital experiences and omnichannel shopping suggests a need for advanced analytics, customer data platforms, and real-time experimentation tools to further enhance discovery, convenience, and experience across in-store and online channels.

Tech Stack Leverage Existing adoption of AWS, Azure DevOps, Dynamics, Fullstory and Vercel indicates receptiveness to cloud-native, analytics-driven DX enhancements; opportunity to propose integrated analytics, experimentation, and deployment pipelines to accelerate innovation cycles.

Growth through Media Recent leadership hires in retail media and ongoing focus on retail media strategy present chances to offer targeted advertising tech, data-driven media optimization, and ad-tech partnerships to monetize customer engagement across the group.

Sustainability & Community Partnerships and community initiatives (e.g., GIVIT) reflect a sustainability and social impact angle; potential for CSR-aligned technology solutions, loyalty programs, and cause-related marketing platforms to deepen customer loyalty and differentiation.

Similar companies to endeavourX

endeavourX Tech Stack

endeavourX uses 8 technology products and services including Fullstory, Amazon Web Services, Azure DevOps, and more. Explore endeavourX's tech stack below.

Media & News

endeavourX's Email Address Formats

endeavourX uses at least 3 email formats:
endeavourX Email FormatsExamplePercentage
First.Last@edg.com.auJohn.Doe@edg.com.au
98%
Fir.Last@edg.com.auJoh.Doe@edg.com.au
1%
FLast@edg.com.auJDoe@edg.com.au
1%

Frequently Asked Questions

What is endeavourX's official website and social media links?

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endeavourX's official website is endeavourgroup.com.au and has social profiles on LinkedIn.

How much revenue does endeavourX generate?

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As of August 2026, endeavourX's annual revenue is estimated to be $1M - $10M.

What is endeavourX's NAICS code?

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endeavourX's NAICS code is 44-45 - Retail Trade.

How many employees does endeavourX have currently?

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As of August 2026, endeavourX has approximately 22 employees across 2 continents, including Oceania and Asia. Key team members include Cro Specialist: A. B., Chief Technology Officer: H. S. C. and Head Of Product - Digital Commerce: H. D. Explore endeavourX's employee directory with LeadIQ.

What industry does endeavourX belong to?

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endeavourX operates in the Retail industry.

What technology does endeavourX use?

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endeavourX's tech stack includes Fullstory, Amazon Web Services, Azure DevOps, Microsoft Intune, Microsoft Dynamics, DocuSign, Vercel and Coupa.

What is endeavourX's email format?

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endeavourX's email format typically follows the pattern of First.Last@edg.com.au. Find more endeavourX email formats with LeadIQ.
endeavourX logo

endeavourX

RetailNew South Wales, Australia11-50 Employees

endeavourX is a product-led innovation unit within Endeavour Group that operates in the retail industry and focuses on creating personalised digital experiences for customers and team members. It leverages data, design and technology to enable discovery, convenience and experience across its liquor and hospitality brands, including Dan Murphy's, BWS, Jimmy Brings and ALH. The company supports both in-store and online shopping experiences through agile teams empowered to innovate and deliver a strong customer experience, backed by analytics. It is located at 26 Waterloo Street, Surry Hills, New South Wales 2010, Australia, and employs 11-50 people. More information is available on its website at https://endeavourgroup.com.au.

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    endeavourX's revenue is estimated to be in the range of $1M - $10M

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