Senior Living Growth Opportunity to partner with senior living communities to expand wellness programming across independent living, assisted living, and memory care, leveraging Encore Wellness' in-person and virtual offerings to drive resident engagement.

Health Plan Alignment Potential sales angle with health plan providers seeking to expand access to senior wellness programs, positioning Encore Wellness as a scalable solution that supports care coordination and preventive wellness outcomes.

Platform Modernization Highlight the tech-enabled delivery (Zoom and web-based tools) to deliver flexible programming; upsell through enhanced digital engagement features, scheduling, and analytics for activity directors.

Revenue Synergy Target communities with moderate to high revenue growth potential and use Encore Wellness’ mid-market revenue range as a basis to craft pricing, pilots, and value-based contracts that demonstrate measurable resident engagement gains.

Cross-Sell Potential Leverage existing relationships with community operators and potential partnerships with other wellness or fitness vendors to cross-sell additional services, expanding from activities to comprehensive wellness experiences.