Product Innovation Montreal-based Encore has its own travel platform Zii since 2018 and has migrated virtually all clients to it, with ongoing plans for further innovations. This indicates a strong in-house tech stack openness to upsell enhancements and platform-based integrations.

Executive Direction Recent leadership appointments in product, strategy, and presidency (VP of Product May 2025, Head of Strategy Nov 2023, President Oct 2023) suggest a strategic push toward product-led growth, expansion into new offerings, and potential upsell opportunities with enterprise clients seeking modernization.

Enterprise Focus Revenue in the high hundreds of millions with a mid-sized employee base signals a mature, enterprise-oriented travel management company. Targeted solutions for CFOs, CPOs, and travel leaders align with opportunities to expand sitting contracts, managed services, and meetings & events solutions.

Technology Stack Proprietary technology including 24/7 traveler services, integrated Meetings & Events, and compliance-ready infrastructure (PCI DSS) opens doors for security-conscious clients and potential cross-sell of platform modules or covered integrations.

Growth Signals Strategic hires in product, strategy, and leadership, plus a customer migration to a homegrown platform and a focus on solutions for meetings and events, indicate opportunities to expand offerings with existing clients and target similar-size organizations seeking modernization and better control.