Premium Berkshire Target high-end specialty meat buyers and chefs looking for Iberico pork with authentic Spanish finishing on acorns, emphasizing premium quality and regenerative, hormone-free farming.

Small Scale Advantage Leverage intimate operation and artisanal story to pursue niche retailers, boutique grocers, and direct-to-consumer platforms that value craft over volume.

Regenerative Focus Highlight sustainable farming practices and absence of hormones or antibiotics to appeal to sustainability-minded distributors and consumers, expanding opportunities with green-focused marketplaces.

Digital Channels Utilize existing ecommerce and email marketing tools (Shopify, Squarespace, Mailchimp/Klaviyo) to test B2C and B2B campaigns, offering tastings, farm tours, and wholesale onboarding through online channels.

Growth Readiness Position as potential growth partner for regional delis, specialty stores, and restaurants that scale with support from koel sourcing, logistics, and possible co-branding with Iberico heritage narratives.