Renovation and Upsell Highlight the recent $25 million renovation to position as a modern, all-suite resort with upgraded amenities. Sales opportunities include selling meeting, event, and group packages that leverage the conference center and two pools to attract corporate retreats, incentive trips, and regional conferences.

Midmarket Scale As a smaller property with 11-50 employees, target midmarket corporate clients and local associations seeking personalized service, flexible group rates, and turnkey event planning, offering competitive pricing, bespoke menus, and streamlined execution.

Community Partnerships Leverage existing partnerships and regional ties (Chamber of Commerce initiatives, educational outreach programs) to create sponsored hospitality events and pipeline opportunities with local businesses, schools, and community groups that can drive group bookings and repeat business.

Brand Synergy Emphasize Hilton Embassy Suites branding and Clean Stay program as a differentiator for safety, cleanliness, and loyalty benefits, enabling cross-sell with Hilton Honors to drive direct bookings and recurring weekend stays for both corporate and leisure guests.

Market Positioning Position Scottsdale location as a versatile destination for meetings, weddings, and leisure with strong value proposition in the Old Town area. Develop targeted outreach to nearby competitors (larger properties) to win near-capacity events and expand share of regional demand.