Industry Leader EMA is New Zealand’s largest business association with 51-200 employees, offering free employment advice, market briefings, law guides, export opportunities and targeted training. This positions them as a trusted partner for member organizations needing compliance, workforce guidance, and growth support—opportunities to offer scalable HR tech, training programs, and member management solutions.

Nonprofit Growth As a long-standing nonprofit with a 135+ year history and revenue in the multimillion range, EMA represents a stable client with ongoing needs for digital transformation, event platforms, and member engagement tools. Propose subscription-based services, data analytics for member insights, and enhanced digital experiences to support continued growth.

Tech Stack Fit EMA already employs LinkedIn Insight Tag, iCIMS, WordPress, Shopify, DocuSign, Microsoft Azure, Vimeo and Piwik PRO Core, indicating openness to cloud, CRM, CMS and marketing analytics. Sales opportunities include advanced marketing automation, CRM integrations, secure e-signature workflows, and scalable hosting or analytics enhancements.

Training Demand Their core offering includes targeted business training and quarterly market briefings, suggesting a high demand for content delivery platforms, learning management systems, live streaming capabilities, and virtual event solutions to expand reach and improve member value.

Competitive Positioning As a premier industry association in a regulated labor market, EMA can be a gateway to cross-sell services to member organizations. There is potential to offer benchmarking data, compliance updates, and export opportunities software, as well as strategic partnerships to monetize member networks and expand international collaboration.