Non-profit Growth EMA is New Zealand’s largest business association with a long history and member-focused services, indicating opportunities to offer scalable member management, training platforms, and compliance resources tailored for non-profits and member organizations.

Member Services Upsell With free employment advice, legal guides, market briefings, export opportunities, and targeted training, there is potential to upsell premium advisory packages, advanced training cohorts, and sponsored content or events for corporate partners.

Digital Transformation Current tech stack includes iCIMS, SharePoint, Azure edge, and analytics tools; there is room to propose enhanced member onboarding automation, CRM optimization, and secure web experiences to improve engagement and reduce churn.

Funding & Sustainability Revenue is mid-range for a mid-sized association; opportunities exist to propose sponsorship programs, grant management solutions, and digital fundraising or membership tiers that stabilize cash flow and expand services.

Strategic Partnerships As a 135-year-old industry body, EMA could benefit from partnerships in training, export services, and legal/compliance publishing; positioning as a trusted vendor for policy updates, training curricula, and external collaboration platforms could unlock recurring revenue.