Established Market Presence Eltra has a long-standing dominance in the DIY electrical equipment market since 1954, with a strong customer base of over 1,000 DIY stores across Belgium, the Netherlands, and Europe, indicating stable demand and opportunities for expanding product lines.
Strategic Acquisition As part of the Heylen Group since 2020, Eltra benefits from increased financial stability and resource sharing, opening avenues for cross-selling and bundled solutions within the broader group’s industrial portfolio.
Growth Potential With a revenue estimated between $100 million and $250 million and a sizable footprint in the wholesale sector, Eltra offers an attractive target for expanding product offerings or entering new geographic markets in Europe.
Technology Adoption Eltra’s technology stack includes platforms like Adobe Creative Suite and WordPress, providing opportunities to enhance digital marketing, customer engagement, and e-commerce capabilities to boost sales.
Market Opportunities Given the company's focus on electrical DIY equipment and its extensive distribution network, there are potential sales opportunities in expanding into adjacent electrical and home improvement sectors or enhancing logistics services for related product categories.
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$10BEltra NV uses 8 technology products and services including Adobe, MySQL, Microsoft Excel, and more. Explore Eltra NV's tech stack below.
| Eltra NV Email Formats | Percentage |
| First.Last@eltra.be | 89% |
| First.MiddleLast@eltra.be | 7% |
| First@eltra.be | 4% |
WholesaleFlanders, Belgium51-200 Employees
Since 1954, Eltra has grown into the leading supplier of electrical Do-It-Yourself equipment. From our logistics centre in Evergem, every day we deliver a wide range of products to more than 1,000 DIY stores in Belgium, the Netherlands and the rest of Europe. Since 2020 Eltra is part of Heylen Group.
Company Overview
Funding & FinancialsEltra NV's revenue is estimated to be in the range of $100M$250M
Funding & FinancialsEltra NV's revenue is estimated to be in the range of $100M$250M
1-888-653-2347 
support@leadiq.com