Cross-property collaboration Leverage the two-property ecosystem (Ellis Park Henderson and Owensboro Racing & Gaming) to upsell joint promotions, loyalty rewards, and cross-marketing campaigns that expand player reach and increase cross-property visitation.

Player club expansion Capitalize on the existing Players Club by offering targeted incentives for high-frequency bettors, exclusive experiences, and bundled gaming/dining/entertainment packages to boost spend and card usage.

Modern gaming mix Highlight the unique 300 Historical Horse Racing machines as a differentiator in sales pitches to operators seeking niche, pari-mutuel-integrated slots, with bundled sponsorships or turnkey events to attract new demographics.

Community partnerships Position Ellis Park as a community-engaged venue by proposing partnerships with local nonprofits and schools (as seen with United Way partners), creating co-branded events and sponsorships that generate local goodwill and media exposure.

Management and growth Target potential B2B discussions around venue modernization, simulcast wagering expansion, and experiential dining packages to drive incremental revenue, given CDI’s ownership history and ongoing leadership transitions.