Strategic partnerships Potential cross-promotions with local charities, schools, and community organizations connected through the Owensboro ecosystem (United Way, The Senior Center, Boys and Girls Club) to drive foot traffic and loyalty program participation.

Loyalty expansion Leverage The Players Club to upsell premium gaming experiences, dining packages at Dade Park Grill, and exclusive events, while promoting shared rewards with sister property Owensboro Racing & Gaming to increase card adoption and visitation frequency.

Cross-sell opportunities Promote simultaneous racing and gaming bundles, including simulcast wagering perks and HHR promotions, to attract visitors from CDI’s broader portfolio and convert casual guests into multi-venue customers.

Market positioning Highlight the unique dual-offering of traditional race betting plus 300 HHR machines to differentiate Ellis Park from competitors and target high-margin gaming customers seeking varied entertainment experiences.

Growth signals Monitor CDI integration and leadership changes (e.g., track superintendent promotions) as indicators of potential capital investments, facility enhancements, or new programming that can open opportunities for sponsorships, technology upgrades, or data-driven marketing initiatives.