Mid-market focus Target Eller & Detrich as a mid-sized, agile law firm with revenue between one and ten million and a team size of 11-50, signaling opportunities for services that scale with growth and complex transactions without the overhead of large-firm channels.

Technology adoption Leverage their stated commitment to innovation and use of modern tools (WordPress, Microsoft 365, iCIMS, analytics platforms) to propose integrated tech-enabled legal operations, client portals, and workflow automation to improve efficiency and client experience.

Industry breadth Industry coverage includes complex business, real estate, land use and zoning, bankruptcy, employment, litigation, and energy—spot opportunities for practice area expansion, cross-sell, and bundled services tailored to growing segments like energy projects or real estate development.

Community and leadership Highlight their emphasis on public service and leadership in professional communities as a channel for strategic partnerships, pro bono collaborations, and community-focused programs that can open doors to local government, developers, and nonprofit clients.

Competitive positioning Position as a progressive, personalized firm with strategic solutions at law to compete against mid-market competitors; offer scalable, high-value services with a client-centric approach and modern technology stack to differentiate from larger firms.