Strategic Partnerships Road America has recently announced multi-year partnerships with XPEL and serves as a title sponsor for major events such as the NTT INDYCAR SERIES, presenting an opportunity to cross-sell premium branding, event activations, and hospitality packages to high-visibility partners.

Event Footprint The venue hosts high-attendance public race weekends along with MotoAmerica events, Trans Am SpeedTour, and exclusive VIP experiences, indicating strong potential for sponsorship sales, experiential builds, and group/corporate hospitality packages.

New Experiences Introduction of the Concours VIP Experience and diverse motorsport programs (karting, supermoto, driving schools) create upsell paths for premium ticketing, branded experiences, and corporate entertainment offerings.

Digital & Analytics Active use of partner and social platforms plus a modern tech stack suggests value in offering data-driven marketing packages, digital activations, and targeted digital advertising aligned with racing demographics.

Financial & Scale With mid-market revenue in the 10–25 million range and a 50–200 employee base, Road America presents an opportunity to tailor scalable sponsorships, exclusive rights deals, and multi-year hospitality contracts aligned with growth and regional appeal.