Targeted Partnerships Potential to expand through strategic alliances with large sport nutrition brands and contract manufacturers similar to past Glanbia partnership, leveraging Elite's 1000+ SKU catalog to secure bulk discounts and exclusive SKUs for smoothie bars and wellness retailers.

Channel Expansion Opportunity to pursue B2B wholesale channels beyond current footprint by highlighting Elite's wholesale model and ACH payment program, attracting mid-market gyms, smoothie kiosks, and wellness retailers seeking reliable bulk supply.

New Payment Programs Leverage the recent ACH payment program to attract cost-conscious buyers and improve cash flow for partners, enabling more favorable terms for high-volume customers and enabling faster order cycles.

Digital Enablement Capitalize on a digital foundation with Google Workspace and modern web assets to support partner onboarding, B2B e-commerce integrations, and streamlined order management for distributors and retailers.

Growth Readiness Position Elite as a gateway for small to mid-size retailers to access leading sport nutrition brands at competitive prices, using its extensive SKU catalog and upcoming marketing partnerships to scale distribution quickly.