Leadership transition Recent leadership shift to Josee Larocque as CEO signals a potential openness to strategic partnerships and accelerated execution across the portfolio. Sales teams can engage to explore reinvigorated brand initiatives, cross-brand collabs, and refreshed channel programs.

Portfolio breadth An international family of iconic brands across skis, snowboards, bindings, snowshoes and avalanche gear creates cross-sell opportunities and bundled offerings for retailers, pros, and specialty shops seeking a comprehensive winter sports assortment.

Growth aspiration The stated goal to become the largest leading company in the industry points to aggressive expansion plans, channel development, and consumer-centric innovation – a fertile ground for exclusive SKUs, limited editions, and co-branded campaigns.

Digital and data focus Active use of Google Analytics, Google Ads and ElasticSuite indicates readiness for data-driven retail partnerships, performance marketing collaborations, and optimized e-commerce or retailer fulfillment experiences.

Progress initiatives Collective Progress initiative and ongoing brand momentum suggest opportunities for collaboration on sustainability storytelling, athlete-driven campaigns, and influencer/ambassador programs that resonate with outdoor enthusiasts and retailers alike.