Sustainability edge Element Four has demonstrated a commitment to sustainability by earning the Switch Sustainability Certificate for using 100% renewable energy, signaling a potential upsell to green IT and energy-efficient managed services.

Cloud and backup focus As a provider of managed IT services, backup as a service, and cloud infrastructure, Element Four presents opportunities to cross-sell advanced cloud optimization, DRaaS enhancements, and backup modernization across mid-market clients.

Premier partner leverage With premier partnerships to VMware, Fortinet, Microsoft, Veeam, Cisco, and Switch Data Center, there is potential to introduce integrated security, virtualization, and data protection solutions that align with their existing vendor ecosystem.

Mid-market target Headquartered in Grand Rapids with a lean team and revenue in the $10–25M range, Element Four likely serves SMB to lower mid-market accounts, representing an approachable set of prospects for IT MSP offerings, security hardening, and multi-cloud governance.

Growth and services expansion Recent awards and a broad tech stack indicate ongoing capability expansion; sales motions could target additional managed services, 24/7 monitoring, and compliant infrastructure services to broaden their recurring revenue and cross-sell to existing clients.