Strategic Growth ETA recently expanded through the acquisition of ATPC, signaling an active growth strategy and potential upsell opportunities with members and partners seeking integrated payment processing solutions, industry advocacy services, and broader industry reach.

Policy & Gov Liaison With new leadership in State Government Affairs and a dedicated VP appointed, there is a clear emphasis on regulatory insight and advocacy. This creates opportunities to offer compliant tech that aligns with evolving state and regulatory requirements for payments firms.

Industry Leadership As the world’s leading payments advocacy and trade association with a diverse member base, ETA presents a channel to introduce fintech and payments tech vendors through their network, events, and awards programs for credibility-building and co-marketing initiatives.

Awards & Events Active participation in ETA TRANSACT Awards and related events indicates strong engagement with payments innovators. This offers preeminent sponsorships, speaker slots, and targeted outreach to a high-intent audience seeking cutting-edge solutions.

Digital Reach ETA’s tech stack and media presence suggest opportunities to collaborate on digital marketing initiatives (advertising, audience targeting, content partnerships) to reach payment professionals across a global network.