Electronic Entertainment Design and Research (EEDAR)

Market ResearchCalifornia, United States51-200 Employees

Founded in 2006 by video game industry veterans, EEDAR was the largest specialty video game research firm in the world before its purchase in October 2016 by the NPD Group, a global market intelligence firm covering more than 20 industries.

Now operating within the umbrella of NPD's global research services, EEDAR continues to provide market leading data, tools, and insights  to the video game industry.  

EEDAR's well-known services include GamePulse® (the video game industry's most widely adopted business intelligence service), Insights (sales forecasting, risk analysis, and media spend optimization), mock reviews,  discovery and recommendation technologies, investor due-diligence, expert testimony, and custom research services.

EEDAR is based in Carlsbad, California and has been recognized by Forbes Magazine as one of America's Most Promising Companies and also holds the Guinness world record for the largest collection of videogame facts and information.

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