ela rae Employee Directory

Retail Apparel and FashionNew York, United States2-10 Employees

ela rae is a New York City–based retailer in the apparel and fashion jewelry space. The brand began during founder Pamela Rachel Mufson’s college years, evolving from a small bracelet collection into a broader line handcrafted in New York City, with production historically performed by the founders before bringing on a dedicated jeweler in 2014. Pamela serves as Creative Director and Tamar Hagopian as Director of Sales and Marketing, overseeing the brand as it expands to high-end stores in the United States and abroad. The company emphasizes handmade pieces and maintains a boutique-like, artisanal approach within the fashion jewelry market. Located in New York, ela rae operates with a focused team and positions itself within the upscale retail segment that collaborates with upscale retailers and boutiques.

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