Insights

Growth through Acquisition With CVC Capital Partners acquiring Lipton Teas for over $5 billion, there is a significant investment drive and expansion potential within the company to explore new markets or product lines, creating opportunities for supply chain and technological solutions.

Leadership Changes Recent CEO appointments, including Marc Busain and Pierre Laubies, suggest strategic shifts and new leadership initiatives, indicating openness to innovative collaborations and technology upgrades to support organizational goals.

Sustainability Partnerships Collaborations such as the partnership with Project Chaiwala and Cranfield University emphasize Lipton's focus on sustainable practices and regional innovations, offering avenues for partners in eco-friendly packaging, sustainable agriculture, and social impact solutions.

Digital Transformation Utilization of advanced tech stacks like SAP ERP, React, and ServiceNow signals ongoing digital modernization efforts, which could benefit from enterprise software upgrades, cybersecurity enhancements, and customer engagement technologies.

Market Position & Recognition As the world's largest tea business with a broad product portfolio, Lipton’s strong brand presence and recent strategic partnerships present opportunities for brand extension, premium product development, and customer engagement initiatives in both retail and digital channels.

Similar companies to ekaterra

ekaterra Tech Stack

ekaterra uses 8 technology products and services including SAP ERP Central Component (ECC), React, PWA, and more. Explore ekaterra's tech stack below.

  • SAP ERP Central Component (ECC)
    Enterprise Resource Planning
  • React
    Javascript Frameworks
  • PWA
    Miscellaneous
  • ServiceNow
    Miscellaneous
  • SAP Ariba
    Procurement
  • reCAPTCHA
    Security
  • HSTS
    Security
  • Apache
    Web Servers

Media & News

ekaterra's Email Address Formats

ekaterra uses at least 2 format(s):
ekaterra Email FormatsExamplePercentage
First.Last@ekaterratea.comJohn.Doe@ekaterratea.com
71%
First_Last@ekaterratea.comJohn_Doe@ekaterratea.com
13%
Last.First@ekaterratea.comDoe.John@ekaterratea.com
7%
First-L@ekaterratea.comJohn-D@ekaterratea.com
3%
First.L@ekaterratea.comJohn.D@ekaterratea.com
1%
F_Last@ekaterratea.comJ_Doe@ekaterratea.com
1%
First.Middle@ekaterratea.comJohn.Michael@ekaterratea.com
1%
FirstLast@ekaterratea.comJohnDoe@ekaterratea.com
1%
LastFi@ekaterratea.comDoeJo@ekaterratea.com
1%
FirstLas@ekaterratea.comJohnDoe@ekaterratea.com
1%

Frequently Asked Questions

Where is ekaterra's headquarters located?

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ekaterra's main headquarters is located at Amsterdam, North Holland Netherlands. The company has employees across 5 continents, including EuropeAsiaAfrica.

What is ekaterra's official website and social media links?

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ekaterra's official website is liptonteas.com and has social profiles on LinkedIn.

How much revenue does ekaterra generate?

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As of February 2026, ekaterra's annual revenue is estimated to be $5B.

What is ekaterra's NAICS code?

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ekaterra's NAICS code is 3121 - Beverage Manufacturing.

How many employees does ekaterra have currently?

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As of February 2026, ekaterra has approximately 331 employees across 5 continents, including EuropeAsiaAfrica. Key team members include Cfo Americas: D. L.Head Of Finance Uk&i: Z. A. S.Financial Controller North America: M. A.. Explore ekaterra's employee directory with LeadIQ.

What industry does ekaterra belong to?

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ekaterra operates in the Beverage Manufacturing industry.

What technology does ekaterra use?

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ekaterra's tech stack includes SAP ERP Central Component (ECC)ReactPWAServiceNowSAP AribareCAPTCHAHSTSApache.

What is ekaterra's email format?

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ekaterra's email format typically follows the pattern of First.Last@ekaterratea.com. Find more ekaterra email formats with LeadIQ.

When was ekaterra founded?

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ekaterra was founded in 2021.

ekaterra

Beverage ManufacturingNorth Holland, Netherlands201-500 Employees

ekaterra is the former name of LIPTON Teas and Infusions, the world's largest tea business.

Section iconCompany Overview

Headquarters
Amsterdam, North Holland Netherlands
NAICS Code
3121 - Beverage Manufacturing
Founded
2021
Employees
201-500

Section iconFunding & Financials

  • $100M$250M

    ekaterra's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    ekaterra's revenue is estimated to be in the range of $100M$250M

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