ekaterra
Beverage ManufacturingNorth Holland, Netherlands201-500 Employees
ekaterra is the former name of LIPTON Teas and Infusions, the world's largest tea business.
Growth through Acquisition With CVC Capital Partners acquiring Lipton Teas for over $5 billion, there is a significant investment drive and expansion potential within the company to explore new markets or product lines, creating opportunities for supply chain and technological solutions.
Leadership Changes Recent CEO appointments, including Marc Busain and Pierre Laubies, suggest strategic shifts and new leadership initiatives, indicating openness to innovative collaborations and technology upgrades to support organizational goals.
Sustainability Partnerships Collaborations such as the partnership with Project Chaiwala and Cranfield University emphasize Lipton's focus on sustainable practices and regional innovations, offering avenues for partners in eco-friendly packaging, sustainable agriculture, and social impact solutions.
Digital Transformation Utilization of advanced tech stacks like SAP ERP, React, and ServiceNow signals ongoing digital modernization efforts, which could benefit from enterprise software upgrades, cybersecurity enhancements, and customer engagement technologies.
Market Position & Recognition As the world's largest tea business with a broad product portfolio, Lipton’s strong brand presence and recent strategic partnerships present opportunities for brand extension, premium product development, and customer engagement initiatives in both retail and digital channels.
ekaterra uses 8 technology products and services including SAP ERP Central Component (ECC), React, PWA, and more. Explore ekaterra's tech stack below.
| ekaterra Email Formats | Percentage |
| First.Last@ekaterratea.com | 71% |
| First_Last@ekaterratea.com | 13% |
| Last.First@ekaterratea.com | 7% |
| First-L@ekaterratea.com | 3% |
| First.L@ekaterratea.com | 1% |
| F_Last@ekaterratea.com | 1% |
| First.Middle@ekaterratea.com | 1% |
| FirstLast@ekaterratea.com | 1% |
| LastFi@ekaterratea.com | 1% |
| FirstLas@ekaterratea.com | 1% |
Beverage ManufacturingNorth Holland, Netherlands201-500 Employees
ekaterra is the former name of LIPTON Teas and Infusions, the world's largest tea business.
ekaterra's revenue is estimated to be in the range of $100M$250M
ekaterra's revenue is estimated to be in the range of $100M$250M