Custom shading Target architectural firms and facilities managers seeking designer shade structures, tensioned fabric systems, and retractable roof solutions for hospitality, public spaces, and commercial applications. Highlight ability to partner from concept through installation to appeal to teams requiring design-build collaboration.

Contracts & compliance Leverage experience with regulatory organizations and project-specific requirements to pursue bids on public sector, municipal, and large-scale private developments where compliance and detailed fabrication standards are valued.

Mid-market focus With 11-50 employees and annual revenue in the mid six-figures to seven-figures range, position Eide as a capable, boutique manufacturer for mid-market projects that demand high design quality without the constraints of large-volume firms.

Global capability Emphasize versatility across multiple sectors—from public to private—plus a broad product portfolio (shade structures, cabanas, canopy systems) to win cross-sector opportunities and upsell adjacent products or services.

Tech-enabled bids Promote the use of modern marketing and analytics tools (Google Ads, Google Search Console, Excel) to optimize outreach, track project opportunities, and tailor proposals to architects and contractors actively searching for shading solutions.