ICHRA Expansion eHealth has launched Iris by eHealth, an end-to-end ICHRA solution for employers, signaling increasing interest in alternative health benefit funding models and potential upsell opportunities to employers evaluating flexible reimbursement options.

B2B Broker Partnerships Recent partnership with Nexben to expand ICHRA opportunities for brokers, employers, and employees suggests a channel-driven sales path to extend eHealth’s reach in the employer marketplace.

Final Expense Growth Introduction of Final Expense life insurance plans broadens product catalog beyond health plans, creating cross-sell opportunities to existing health insurance customers and channel partners seeking comprehensive coverage for families.

Live Advising Advantage Launch of LiveAdvise and focus on video consultations addresses trust gaps in Medicare enrollments, presenting a sales angle to convert inquiries into paid enrollments through a personalized digital experience.

Employer Focused Tools Recognition as a Great Place to Work and ongoing insurer access position eHealth as a stable partner for employer-sponsored coverage programs, with potential to upsell to small- to mid-size businesses seeking diverse plan options.