Insights

Acquisition Target Effectiv is in the process of being acquired by Socure for 136M, signaling a potential security ID verification expansion or integrated fraud platform opportunity for Socure's existing customers and channels.

Strategic Partnerships Recent collaborations with Paycor and Treasury Prime indicate Effectiv’s interest in expanding into HR, fintech banking, and enterprise onboarding ecosystems, suggesting cross-sell opportunities with HCM and API banking platforms.

Onboarding Focus Effectiv specializes in real-time risk decisioning for onboarding workflows, creating a natural sales angle to position enhanced KYC/AML, identity verification, and regulatory compliance solutions for FIs and fintechs augmenting their onboarding CX.

Tech & Integration Existing tech stack and integration-friendly positioning with Mantl and other fintech partners point to a need for scalable API-driven solutions that can slot into current digital account opening and fraud monitoring pipelines.

Growth Quiet Revenue is modest with significant funding raised, presenting an opportunity to upsell premium fraud analytics, expanded monitoring rules, and tiered enterprise support to larger banks or fintechs during market expansion phases.

Effectiv (now part of Socure) Tech Stack

Effectiv (now part of Socure) uses 8 technology products and services including Microsoft Advertising, Bing Ads, Microsoft Clarity, and more. Explore Effectiv (now part of Socure)'s tech stack below.

  • Microsoft Advertising
    Advertising
  • Bing Ads
    Advertising Networks
  • Microsoft Clarity
    Analytics
  • Google Ads Conversion Tracking
    Analytics
  • Google Cloud CDN
    Content Delivery Network
  • Emotion
    Javascript Frameworks
  • jQuery
    Javascript Libraries
  • Elementor
    Page Builders

Media & News

Effectiv (now part of Socure)'s Email Address Formats

Effectiv (now part of Socure) uses at least 1 format(s):
Effectiv (now part of Socure) Email FormatsExamplePercentage
First@effectiv.aiJohn@effectiv.ai
89%
Last@effectiv.aiDoe@effectiv.ai
8%
First.Last@effectiv.aiJohn.Doe@effectiv.ai
3%

Frequently Asked Questions

What is Effectiv (now part of Socure)'s stock symbol?

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Effectiv (now part of Socure) is a publicly traded company; the company's stock symbol is SFWJ.

What is Effectiv (now part of Socure)'s official website and social media links?

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Effectiv (now part of Socure)'s official website is effectiv.ai and has social profiles on LinkedInCrunchbase.

How much revenue does Effectiv (now part of Socure) generate?

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As of July 2026, Effectiv (now part of Socure)'s annual revenue is estimated to be <$1M.

What is Effectiv (now part of Socure)'s NAICS code?

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Effectiv (now part of Socure)'s NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Effectiv (now part of Socure) have currently?

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As of July 2026, Effectiv (now part of Socure) has approximately 11 employees across 3 continents, including AsiaEuropeNorth America. Key team members include Lead Software Engineer: N. R.Senior Software Engineer: A. S.Senior Staff Software Engineer: A. A.. Explore Effectiv (now part of Socure)'s employee directory with LeadIQ.

What industry does Effectiv (now part of Socure) belong to?

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Effectiv (now part of Socure) operates in the Technology, Information and Internet industry.

What technology does Effectiv (now part of Socure) use?

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Effectiv (now part of Socure)'s tech stack includes Microsoft AdvertisingBing AdsMicrosoft ClarityGoogle Ads Conversion TrackingGoogle Cloud CDNEmotionjQueryElementor.

What is Effectiv (now part of Socure)'s email format?

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Effectiv (now part of Socure)'s email format typically follows the pattern of First@effectiv.ai. Find more Effectiv (now part of Socure) email formats with LeadIQ.

How much funding has Effectiv (now part of Socure) raised to date?

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As of July 2026, Effectiv (now part of Socure) has raised $9.6M in funding. The last funding round occurred on Jul 26, 2023 for $4.5M.

When was Effectiv (now part of Socure) founded?

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Effectiv (now part of Socure) was founded in 2021.
Effectiv (now part of Socure) logo

Effectiv (now part of Socure)

Technology, Information and InternetCalifornia, United States11-50 Employees

Effectiv is a real-time fraud and risk decisioning platform serving financial institutions and fintechs. Its offerings support AI-driven processes for business onboarding, customer onboarding, transaction monitoring, credit underwriting, and authentication events, helping clients assess risk and detect fraud as transactions and interactions occur. The company targets financial services organizations seeking to improve onboarding efficiency and strengthen ongoing risk assessment.

Based in San Francisco, Effectiv operates within the technology, information, and internet sector and has positioned itself as a provider of real-time decisioning capabilities for fraud prevention and risk management. The business has publicly described collaborations and market activity in the broader fintech ecosystem, including partnerships with other software and service providers in the space. The company is part of Socure, reflecting a corporate transition and broader alignment within digital identity and fraud prevention solutions.

Section iconCompany Overview

Stock Symbol
SFWJ
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2021
Employees
11-50

Section iconFunding & Financials

  • $9.6M

    Effectiv (now part of Socure) has raised a total of $9.6M of funding over 3 rounds. Their latest funding round was raised on Jul 26, 2023 in the amount of $4.5Mas a seed.

  • <$1M

    Effectiv (now part of Socure)'s revenue is estimated to be in the range of <$1M

Section iconFunding & Financials

  • $9.6M

    Effectiv (now part of Socure) has raised a total of $9.6M of funding over 3 rounds. Their latest funding round was raised on Jul 26, 2023 in the amount of $4.5Mas a seed.

  • <$1M

    Effectiv (now part of Socure)'s revenue is estimated to be in the range of <$1M

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