Market niche Target PreK-12 schools across the US and Canada with a focus on curriculum consulting and educational publishers to expand adoption of integrated solutions.

Strategic partnerships Leverage ERC’s established relationships with leading publishers, distributors, and software providers to cross-sell complementary products and bundled solutions.

Small team agility With 11-50 employees, emphasize personalized customer success and high-touch sales motions to win multi-year contracts in districts and larger school systems.

Financial opportunity Recognize potential for revenue growth beyond current sub-$1M level by targeting districts with comprehensive PLG-like demos and ROI-focused proposals to scale up quickly.

Tech-enabled outreach Utilize ERC’s tech stack (Squarespace, Microsoft 365, Google Analytics, fonts and design tools) to power modern, data-driven outreach, landing pages, and measurement to optimize lead conversions.