Care-focused niche Target outreach to mid-sized skilled nursing facilities in Northwest Ohio with a mission similar to Edgewood Manor, emphasizing quality care and community impact to open conversations about partnerships, managed services, and modernization projects.

Growth potential Revenue range suggests room for upsell of facility management tools, resident care tech, and workflow automation that can improve efficiency and staffing utilization for a single-site to small multi-site operator in rural/metro-adjacent markets.

Tech modernization Leverage their current tech stack and Cloudflare security posture to propose integrated IT solutions, EHR/CRM enhancements, cloud-based collaboration, and uptime improvements tailored to small health care providers.

Staffing optimization With a lean workforce, offer HR and applicant tracking optimization, onboarding accelerators, and talent development programs that align with iCIMS usage to attract and retain skilled nursing staff.

Competitive positioning Position as a value partner offering scalable solutions that rival larger operators in quality and cost control, presenting case studies and pilots that demonstrate measurable improvements in resident outcomes and operating margins.