Regional expansion EdfaPay is expanding from Saudi Arabia into international markets including Pakistan, Brazil, Bahrain, and Iraq. This presents a sales opportunity to offer tailored cross-border payment integrations, multi-currency support, and regional compliance solutions to banks, PSPs, and merchants looking to operate in these regions.

SoftPOS momentum Recent launch of Smart SoftPOS services in Saudi Arabia following regulatory approval signals growing demand for mobile card acceptance. Approach merchants with on-the-go payment capabilities, SMB adoption incentives, and merchant onboarding support to capture share in retail and service sectors.

Strong funding signals Multiple funding rounds including a US$5M pre-Series A and seed investments indicate investor confidence and growth runway. Leverage conversations around scalable payment infrastructure, risk and compliance enhancements, and enterprise-grade features to align with investor-backed expansion plans.

Strategic partnerships Partnership with DigiKhata and involvement of fintech-focused investors suggest a collaborative growth model. Explore co-sell opportunities with regional fintech ecosystems, B2B2C distribution channels, and integration partnerships to accelerate market penetration.

Comprehensive platform Offerings include Soft-POS, Payment Gateway, QR & e-invoicing, and diverse tech stack. Position as an integrated payments platform for SMEs and mid-market merchants seeking streamlined operations, enabling upsell to value-add services, analytics, and regional compliance capabilities.