Strategic Client Expansion Edelman Intelligence has recently signed a new client, Kyndryl, indicating an active new business win in 2026. This presents a potential cross-sell opportunity into Kyndryl’s broader org, and a pathway to propose expanded research, analytics, or measurement projects across their enterprise.

Industry Footprint Operating in the research services space with a substantial global footprint and independent but aligned with Edelman, there is room to position Edelman Intelligence as a partner for large-scale brand trust, reputation, and data-driven communications programs to PR and corporate affairs teams in Fortune 1000–level accounts.

Measurement Capabilities Past collaboration with Postmates to build an economic impact model demonstrates capability in economic and multi-channel measurement. A sales angle is to offer performance measurement, ROI analytics, and social listening tied to communications strategies for potential clients seeking tangible impact Narratives.

Tech & Data Stack Utilizes a modern mix of tools (Salesforce, GDPR compliance, Google Search Console, JavaScript, Office 365, Kenshoo) which can be showcased to prospects as strengths for scalable data collection, privacy-conscious analytics, and integrated martech workflows across research, analytics, and reporting functions.

Financial Scale & Positioning Revenue range of $250M-$500M and a 201-500 employee base position Edelman Intelligence as a mid-to-large cap consultancy. This can appeal to enterprise clients seeking established, well-resourced partners for global research programs, multi-market studies, and complex data projects with rigorous governance.