Insights

Market Niche eCELLAR specializes in providing comprehensive direct-to-consumer sales and customer management solutions specifically tailored for wineries, positioning it as a key partner for wineries looking to enhance their e-commerce and hospitality services.

Innovative Technology The company's all-in-one no commission platform leverages advanced tools such as Google Analytics Enhanced eCommerce, WordPress, and Webpack, highlighting opportunities to upsell or integrate additional advanced analytics and web development services.

Leadership Expansion Recent appointment of Tracy McArdle as COO indicates a focus on operational growth and efficiency, which could open doors to strategic collaborations or enterprise-level service offerings tailored for expanding winery operations.

Growth Potential With 25 years of experience and a reputation for innovation within the winery industry, eCELLAR represents a mature yet dynamic company that could benefit from scaled marketing efforts or custom technology integration solutions.

Competitive Context Compared to competitors like WineDirect and Commerce7, eCELLAR's niche focus on error detection and elimination and its tradition of critical thought suggest an opportunity to position additional quality assurance and customer success services to strengthen its market differentiation.

Similar companies to eCELLAR

eCELLAR Tech Stack

eCELLAR uses 8 technology products and services including Google Analytics Enhanced eCommerce, WordPress, Webpack, and more. Explore eCELLAR's tech stack below.

Google Analytics Enhanced eCommerce
Analytics
WordPress
Content Management System
Webpack
Development
Cart Functionality
E-commerce
OWL Carousel
Javascript Libraries
Google Maps
Maps
WP Engine
Platform As A Service
Adobe Fonts
Web Fonts

Media & News

Ecellar1 hires Tracy McArdle as chief operating officer.
eCELLAR, which provides direct-to-consumer sales and customer management platforms for wineries, announced the appointment of Tracy McArdle to the position of chief operating officer of the Napa Valley-based company.
Feb 05, 2024 | napavalleyregister.com

eCELLAR's Email Address Formats

eCELLAR uses at least 1 format(s):

eCELLAR Email Formats	Example	Percentage
First@ecellar1.com	John@ecellar1.com	33%
FLast@ecellar1.com	JDoe@ecellar1.com	17%
First@ecellar1.com	John@ecellar1.com	33%
FLast@ecellar1.com	JDoe@ecellar1.com	17%

Frequently Asked Questions

Where is eCELLAR's headquarters located?

eCELLAR's main headquarters is located at 801 Washington St., STE B & C Calistoga, CA 94515, US. The company has employees across 2 continents, including North AmericaSouth America.

What is eCELLAR's official website and social media links?

eCELLAR's official website is ecellar1.com and has social profiles on LinkedIn.

What is eCELLAR's NAICS code?

eCELLAR's NAICS code is 81 - Other Services (except Public Administration).

How many employees does eCELLAR have currently?

As of October 2025, eCELLAR has approximately 5 employees across 2 continents, including North AmericaSouth America. Key team members include Hnw Personal Assistant/ House Manager: S. T.. Explore eCELLAR's employee directory with LeadIQ.

What industry does eCELLAR belong to?

eCELLAR operates in the Consumer Services industry.

What technology does eCELLAR use?

eCELLAR's tech stack includes Google Analytics Enhanced eCommerceWordPressWebpackCart FunctionalityOWL CarouselGoogle MapsWP EngineAdobe Fonts.

What is eCELLAR's email format?

eCELLAR's email format typically follows the pattern of First@ecellar1.com. Find more eCELLAR email formats with LeadIQ.

When was eCELLAR founded?

eCELLAR was founded in 2000.

eCELLAR

Q: What is eCELLAR's official website and social media links?

eCELLAR's official website is ecellar1.com. eCELLAR has social profiles on LinkedIn.

Q: How many employees does eCELLAR have currently?

eCELLAR has approximately 5 employees.

Q: What technology does eCELLAR use?

eCELLAR's tech stack includes Google Analytics, Zepto, Lodash, RSS, Polyfill.

Consumer ServicesUnited States2-10 Employees

We help wineries and their employees thrive by empowering them to serve their clients at the highest level of hospitality using the latest technology. eCELLAR is the all-in-one, NO Commission winery eCom/POS platform that has been helping wineries sell and market for 25 years.

At our core, we are an optimistic organization constantly innovating, and founded on traditions of critical thought.

We strive to improve at every opportunity.

Our most important expertise is the detection and elimination of errors.