EAT SMARTER
Book and Periodical PublishingHamburg, Germany11-50 Employees
EAT SMARTER is a Hamburg-based publisher in the book and periodical sector that centers on healthy living. It started in 2009 as a recipe magazine and has grown into what it describes as the largest cross-media health ecosystem in the DACH region. The organization positions itself as a digital coach, combining evidence-based nutrition knowledge with practical enjoyment, developed in collaboration with leading nutrition experts. The company operates with a mid-sized team in Hamburg and maintains a library of more than 80,000 healthy recipes, complemented by daily new articles explaining how foods relate to health. It distinguishes itself by rating each dish on a 1-to-10 health scale, providing a quick gauge of how healthy a meal is. Beyond consumer content, EAT SMARTER offers corporate health management through its EAT SMARTER+ program, delivering tailored resources such as expert tips, smartbooks, weekly planners, and team shopping lists.
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