Strategic Upsell Easynet operates as a managed services provider with a broad portfolio that includes network, hosting, unified communications, security, voice, videoconferencing and application performance management. This presents cross-sell opportunities to customers seeking integrated ICT solutions and scalable cloud-based services post acquisition by Interoute.

EnterpriseTarget With a revenue footprint in the range of $100M-$250M and a focus on national to global deployments, there is potential to target mid-to-large enterprise customers seeking reliable international connectivity and a unified ICT platform, leveraging Interoute’s global network and cloud capabilities.

AcquisitionMomentum Having been acquired by Interoute, Easynet customers may be consolidating onto a single Unified ICT platform. This creates an opportunity to position enhanced, cross-region services that exploit Interoute’s Europe and USA footprint and 24 connected city networks.

TechnologyLeverage Easynet’s tech stack includes AWS, React, ALB, and security and performance tools. Sales opportunities exist to modernize legacy deployments, migrate workloads to AWS, and optimize application performance management for enterprise clients.

CompetitivePositioning As a mid-sized player in telecom with global ambitions connected to a larger network platform, there is a chance to differentiate by offering integrated security, VOIP, videoconferencing and high-capacity data transit, appealing to enterprises seeking cost-effective, end-to-end ICT solutions.