Product Expansion Opportunity to upsell to retailers and farriers with new EasyCare product lines like EasyShoe Triple D and Versa Grip Glue, highlighting adoption by horse owners and clinics to broaden distribution channels.

Industry Engagement Strong potential to partner with educational clinics, hoof-care events, and hoof-summit attendees to expand trainer and professional adoption of glue-on shoes and therapy boots, leveraging EasyCare partnerships.

Strategic Partnerships Leverage existing and past collaborations with suppliers and distributors (Olympia Farrier Supply, Oleo Acres) to scale regional sales efforts, co-host workshops, and co-create promotional campaigns.

Key Investment Target mid-market distributors and specialty retailers in the equine sector to broaden reach, given revenue scale and a lean staff base that benefits from channel partnerships and distributor-driven sales.

Technology Enablement Utilize their tech stack and e-commerce footprint (AWS, iCIMS, Vue/Knockout, UI tools) to deploy targeted digital campaigns, customer onboarding programs, and efficient lead-to-sales workflows for hoof boots and therapy boots.