Anchor Tenant Growth Leverage the existing anchor retailers JCPenney, Dillard's, and Sears to position cross-promotional opportunities, tenant mix enhancements, and co-marketing with complementary brands to boost foot traffic and increase ancillary sales.

Renovation Momentum Capitalize on the recently renovated, enclosed regional center with lifestyle amenities by offering service-oriented tenants and experiential concepts (food halls, entertainment venues, family-centric spaces) that align with the upgraded guest experience.

Expansion Potential Target Primavera Italian Restaurant adjacent or related dining concepts, exploring additional F&B concepts and quick-service candidates to diversify the food portfolio and increase dwell time.

Tech & Experience Promote digital engagement and data-driven marketing opportunities to tenants and advertisers by highlighting on-site amenities (fireplace, family spaces, carousel) for event-driven campaigns and loyalty programs.

Regional Footprint Position East Hills as a regional shopping destination in St. Joseph, Missouri with a modest workforce, offering co-tenancy strategies, lease incentives, and flexible terms to attract mid-market retailers seeking footfall from surrounding neighborhoods.