Leadership Change Recent leadership shift with the departure of President and CEO AJ Hernandez suggests a window of opportunity for outreach to the YMCA leadership team and board to discuss strategic partnerships, program expansions, and technology modernization initiatives.

Community Partnership Existing collaboration with Colonial Church signals openness to community partnerships; propose joint programs, corporate sponsorships, or shared facilities and events to expand reach and improve value for members.

Low Revenue Current revenue under one million indicates a tight budget; present cost-effective solutions, scalable memberships, digital engagement tools, and affordable technology stacks that deliver ROI without heavy upfront investment.

Tech Stack Utilize familiar platforms (WordPress, Microsoft 365, Azure AD, Teams) to offer integrated digital experiences, member portals, event management, and data analytics that can enhance member retention and streamline operations.

Market Fit Competitors in the broader fitness and wellness sector operate at large scale; position offerings as scalable, community-focused, and local-impact driven to align with YMCA’s mission while delivering measurable growth.