Niche Media Skills Target small PR firms and startups seeking specialized media strategy and spokesperson coaching in business and tech domains, leveraging Earned Media Consultants' newsroom experience to pitch stories effectively.

Boutique Scale Position as a high-touch, founder-led consultancy for organizations that require personalized media training and strategic outreach, highlighting agility and customized service beyond large agencies.

Tech Media Access Emphasize existing relationships with business and tech media and offer services around remote speaking engagements and controlled messaging to win clients with frequent speaking opportunities.

Cost-Effective Offer Leverage a small team capability to deliver cost-efficient PR programs for small to mid-market firms aiming for measurable media coverage without the overhead of larger firms.

Growth Opportunism Cross-sell to clients in adjacent PR and digital marketing ecosystems by offering combined media strategy, training, and measurement tools, while highlighting scalable capabilities as they grow.