Niche coatings Target manufacturers in high-performance coated textiles and safety gear who require durable polymer and fabric solutions, focusing on sectors where E Squared highlights safety and performance.

US Israel footprint Leverage the dual facilities in the United States and Israel to position as a geographically diverse supplier with potential nearshoring benefits and regional logistics advantages for North American and Middle Eastern clients.

SMB expansion With a revenue range of one to ten million and a small employee base, pursue mid-market opportunities that value agility, customization, and fast turnaround times over large-scale procurement processes.

Tech enabled Emphasize data-driven capabilities and digital touchpoints (cloud, SEO, analytics) to optimize procurement partnerships, improve quoting speed, and enhance customer experience for fabric and coated textile buyers.

Supply chain resilience Position offerings as reliable, high-quality coatings and fabrics for critical applications, appealing to buyers seeking safer, more durable solutions amid ongoing supply chain volatility.