E-RM (E-Research for Marketing)

Market ResearchIllinois, United States0-1 Employees

Full-Service, Customized Research Service for Marketers.

For market planning, strategy, product and program development, E-RM is "your-research-resource". We are creative, experienced, innovative, flexible and value-driven. Our multi-industry experience serves marketers in consumer, B2B and institutional sectors by adding value in the form of vital insights about their market's behavior in view of its "needs & wants, whims & wishes".

Using primary marketing research tools, we work hard to strengthen your brand by seeing ways to upgrade your marketing strategy, programs, products or services. E-RM can also assess customer relationships/service quality and evaluate market opportunities.

Our new analytical approach yields new insights on how firms "satisfy" and "dissatisfy" their customers. It examines these factors separately - as they should be analyzed - rather than stopping at the basic one-dimension continuum model - since satisfaction does not always behave that way in real world. Far better and more informative than NPS.

We serve clients directly and partner w/marketing intermediaries (ad/PR agencies, marcom firms, brand strategists, marketing consultants, etc.) as their research resource.  Our experience includes financial services (of all kinds), e-commerce, publishing, training, health care, CPG, info-tech, retail, a health care association, the public sector, and more.

See my interview for the Sheffield Institute here: http://www.youtube.com/watch?v=lETqCq6pef0

Also offering a Quick, Quantitative and Qualitative Market Assessment (Q3MA) for entrepreneurs, innovators and their funders re: new consumer products. It tells clients how much potential their "baby" has as a consumer product (or service) and gives professional report with conclusions and recommendations based on the consumer feedback received from a nationwide survey of 1,000 consumer households. .See website tab: Q3MA: QUICK MARKET TEST.

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