Exclusive Florida dealer DT&F Yacht Sales is the exclusive Florida dealer for McKinna Yachts, presenting a targeted upsell and cross-sell opportunity with McKinna’s line. Engage McKinna-focused campaigns, leverage coast-wide events, and position DT&F as the premier local source for new model introductions and certified pre-owned options.

Boutique scale, high touch With a small team and a strong family-oriented culture, prioritize high-touch relationship-based selling. Leverage DR/CRM-driven lead nurturing, personalized tours, and concierge services to convert inquiries into high-margin yacht sales and repeat referrals.

Web tech efficiency DT&F uses WordPress, Analytics, and standard web tech. Opportunities exist to optimize digital lead generation, content marketing for McKinna yachts, and enhanced online inventory presentation to attract high-intent buyers and capture more qualified leads.

Revenue range clarity With reported revenue between one and ten million and peers at varied scales, there is potential to position DT&F for growth through premium listings, extended service packages, and trade-in programs that attract mid-to-high value clients seeking turnkey yachting solutions.

Experienced leadership Dwight Tracy’s track record transforming Allied Marine Group signals credibility and strategic partnerships. Use leadership narrative in outreach to high-net-worth clients and fleet buyers, while exploring co-branding opportunities with affiliated marine services to expand reach and credibility.