Award-winning craft Durham Distillery has a strong awards track record for Conniption gin, including recent Best in the U.S. titles and world-level recognition. This positions the brand as premium and credible, creating cross-sell opportunities with retailers and hospitality partners seeking high-profile, award-winning products.

Nationwide retail Distribution spans multiple states and D C, with direct-to-consumer shipping. Leverage existing geographic reach to upsell regional retailers, bars, and chain accounts while highlighting logistics readiness and omnichannel strategies for expanding shelf presence.

Hospitality focus Established Conniption Bar & Lounge and an upcoming airport venue indicate a hospitality-first growth channel. Target bartenders, regional distributors, and airport retail concessions with staff training, co-branded experiences, and limited-time premium gin offerings.

Female-led innovation Led by Melissa and Lee Katrincic, the company emphasizes innovation and inclusivity, including campaigns like Raising a Glass to Closing the Gap. This differentiator can be leveraged in outreach to women-led hospitality groups, culinary partnerships, and ESG-minded retailers who prioritize diverse leadership.

Product breadth A diversified portfolio including Damn Fine Liqueurs, Cucumber Vodka, new Damn Fine Vodka, canned cocktails, and Krupnikas Spiced Honey Liqueur provides cross-sell opportunities for category adjacencies. Propose bundled placements, seasonal promos, and mixology-centered campaigns to expand average order value.