Market position Target mid-sized wellness and golf clubs in the Southeast with similar revenue bands ($1M-$10M) and modest staff (11-50) to Dunes West, focusing on upsell opportunities in premium memberships, private events, and semi-private golf packages.
Technology uplift Leverage the existing tech stack (Cloudflare, Microsoft 365, HTTP/3, analytics tools) to propose digital modernization services, website optimization, and data analytics enhancements that can drive member acquisition and online tee-time conversions.
Digital marketing Capitalize on current analytics footprint (Google Analytics, Piwik PRO) to offer targeted marketing audits, SEO and content strategy, and performance dashboards to improve lead generation and lifetime value.
Growth potential With revenue in the lower-mid range and competitor benchmarks at higher scales, present scalable packages for course enhancements, event-driven promotions, and membership tier expansions to increase ARPU and diversify revenue streams.
Strategic partnerships Position as a partner for private clubs in Mt. Pleasant and nearby markets by offering bundled services (IT, security, guest experience tech, and digital engagement) to widen market reach and recurring revenue.