Racing Prestige Advantage Ducati's global racing pedigree in World Superbike and MotoGP can be a premium selling point to attract performance oriented riders in North America and beyond. Opportunities include racing themed events, limited edition launches, and sponsorships with clubs and track days.

Diverse Model Portfolio A broad lineup from Diavel to Superbike and Scrambler enables cross selling of accessories, customization options, and service plans across segments. Implement dealer led test ride events and targeted content to convert enthusiasts into customers.

North America Growth Based in Sunnyvale with 51-200 employees, Ducati North America has growth potential to expand the U.S. dealer network and after sales services to better serve premium customers and drive sales.

Digital Marketing Readiness The existing tech stack shows strong digital marketing and analytics capabilities including Google Analytics, Google Tag Manager, Sizmek, and Akamai. Leverage these assets to optimize lead generation, retargeting, and CRM driven campaigns for new model launches, events, and parts and accessories sales.

Global Footprint Potential Ducati's presence in over 80 countries signals opportunities for international partnerships, cross border marketing, and coordinated campaigns to support North American growth with global racing heritage aligned merchandising and experiences.