Hybrid EV Growth The dealership explicitly lists hybrids and electrics in its new Ford and Lincoln lineup (C-MAX Hybrid, Fusion Hybrid, C-MAX Energi, Fusion Energi, Focus Electric), indicating a ready market for electrified vehicles. Leverage this by targeting customers upgrading to hybrid or EV, offering trade-in assessments, home charging solutions, and EV-specific maintenance packages to capture service and parts revenue as the EV market expands.

Service Plus Perks The service portfolio includes complimentary car washes, complimentary maintenance, pick-up services, and loaner vehicles on select Lincoln models. These differentiators can be used to promote service contracts, certified pre-owned inspections, and loyalty programs that increase repeat visits and average spend on maintenance, tires, and warranty work.

Local Fleet Opportunities As a small regional dealer with 11-50 employees, there is potential to pursue local business fleet sales for Ford trucks, SUVs, and commercial-use vehicles, paired with fleet maintenance agreements and on-site service events to generate recurring revenue and higher vehicle lifetime value.

Digital Presence The dealership’s online presence is hosted by GoDaddy and showcases a full new/used inventory and service capabilities. There is opportunity to optimize lead capture and financing options, promote online appointment scheduling, and highlight service perks to convert web visitors into showroom visits and service appointments.

Competitive Position Dublin Ford Lincoln offers a complete Ford and Lincoln lineup, including high-demand models like the F-150, Super Duty, Mustang, Navigator, plus a broad used/CPO stock and a factory-trained service team. Emphasize reliability, warranty support, and OEM-trained technicians to compete on service quality and total cost of ownership in the local market.