DTR Labs Email Format
Technology, Information and InternetCalifornia, United States11-50 Employees
DTR Labs operates a Direct-to-Retail SaaS platform that links digital engagement to in-store actions for consumer packaged goods brands. Its services support receipt-based rebates, sweepstakes, mini-games, omnichannel rewards, punchcards, gamified challenges, and community interactions, integrating online activity with offline retail outcomes to help brands scale across digital and physical channels. The company sits within the technology and internet sector and positions itself as a central node in a broader growth ecosystem acquired by Lunar Solar Group. Based in Santa Monica, California, DTR Labs serves brands seeking to connect consumer touchpoints with in-store behavior, facilitating a unified experience across digital interactions and in-store actions. The organization operates with a relatively small team and focuses on enabling modern brands to optimize engagement and action through its platform, which supports a range of loyalty and engagement mechanisms.