Fiber Advantage DRN operates a 100% fiber-optic network and provides high-speed Internet, which presents an opportunity to upsell advanced fiber services to nearby businesses and expand managed IT and security offerings tied to reliable connectivity.

Coop Growth As a member-owned cooperative with a local governance model and community footprint in Ellendale and surrounding areas, DRN has a loyal customer base and potential for targeted, localized expansion of ReadiTech managed IT services and cloud solutions.

Managed IT Upsell ReadiTech’s presence across multiple North Dakota and South Dakota cities positions DRN to cross-sell comprehensive managed IT, cloud, security, and unified communications packages to both residents and businesses within the fiber footprint.

Security Focus With security systems and fiber connectivity at core offerings, there is a clear opportunity to promote integrated security as a service, including threat monitoring, backup, and disaster recovery for small to mid-size organizations in the region.

SMB Target DRN’s revenue range and employee scale indicate a strong SMB focus. Tailored, affordable bundles that combine fiber Internet, security, and managed IT could capture market share from larger providers while maintaining the cooperative value proposition.