Insights

Strong Market Presence Driven Lighting Group is a leading player in the automotive aftermarket lighting industry, with a comprehensive portfolio of proprietary brands and a robust online presence, offering extensive product options to a large and diversified customer base both domestically and internationally.

Innovative Industry Leadership Recognition such as the 2021 SEMA Gen-III Innovator of the Year highlights the company's reputation for innovation, making it a compelling partner for customers and retailers seeking cutting-edge automotive lighting solutions.

Recent Strategic Expansion The acquisition by WheelPros in August 2021 signifies a strengthened distribution network and increased market reach, creating more opportunities to connect with enthusiasts and retailers seeking premium lighting products.

Leadership & Vision The appointment of Brett E. Lauter as President in early 2022 indicates a focus on strategic growth and operational excellence, which can translate into reliable partnerships and focused sales initiatives.

High Customer Engagement With a strong ecommerce footprint via platforms like Headlight Revolution and The Retrofit Source, Driven Lighting Group offers direct access to a dedicated customer base of automotive enthusiasts eager for high-end lighting products, presenting opportunities for targeted digital marketing and sales outreach.

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Driven Lighting Group Tech Stack

Driven Lighting Group uses 8 technology products and services including Google Hosted Libraries, Akamai, jQuery, and more. Explore Driven Lighting Group's tech stack below.

  • Google Hosted Libraries
    Content Delivery Network
  • Akamai
    Content Delivery Network
  • jQuery
    Javascript Libraries
  • Java
    Programming Languages
  • Akamai Bot Manager
    Security
  • reCAPTCHA
    Security
  • Bootstrap
    UI Frameworks
  • X-Content-Type-Options
    Web & Portal Technology

Driven Lighting Group's Email Address Formats

Driven Lighting Group uses at least 2 format(s):
Driven Lighting Group Email FormatsExamplePercentage
FLast@theretrofitsource.comJDoe@theretrofitsource.com
55%
First@theretrofitsource.comJohn@theretrofitsource.com
26%
First.L@theretrofitsource.comJohn.D@theretrofitsource.com
14%
Last@theretrofitsource.comDoe@theretrofitsource.com
5%

Frequently Asked Questions

Where is Driven Lighting Group's headquarters located?

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Driven Lighting Group's main headquarters is located at 2281 Defoor Hills Road Northwest Atlanta, Georgia 30318 United States. The company has employees across 1 continents, including North America.

What is Driven Lighting Group's official website and social media links?

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Driven Lighting Group's official website is drivenlightinggroup.com and has social profiles on LinkedIn.

What is Driven Lighting Group's NAICS code?

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Driven Lighting Group's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Driven Lighting Group have currently?

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As of March 2026, Driven Lighting Group has approximately 27 employees across 1 continents, including North America. Key team members include Chief Product Officer: M. K.VP Of Sales: A. P.Executive Vice President - Lighting: T. T.. Explore Driven Lighting Group's employee directory with LeadIQ.

What industry does Driven Lighting Group belong to?

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Driven Lighting Group operates in the Motor Vehicle Manufacturing industry.

What technology does Driven Lighting Group use?

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Driven Lighting Group's tech stack includes Google Hosted LibrariesAkamaijQueryJavaAkamai Bot ManagerreCAPTCHABootstrapX-Content-Type-Options.

What is Driven Lighting Group's email format?

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Driven Lighting Group's email format typically follows the pattern of FLast@theretrofitsource.com. Find more Driven Lighting Group email formats with LeadIQ.

When was Driven Lighting Group founded?

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Driven Lighting Group was founded in 2005.

Driven Lighting Group

Motor Vehicle ManufacturingGeorgia, United States11-50 Employees

Driven Lighting Group (DLG) designs, manufactures, markets and distributes performance and enthusiast automotive aftermarket lighting products within the U.S. and internationally. The Company’s industry-leading proprietary brands including Morimoto, Profile Performance, GTR Lighting, Xenon Depot, S-V.4, Acme and ecommerce sites including Headlight Revolution, The Retrofit Source, and LED Concepts offer the largest assortment of high-end vehicle lighting products on the market. DLG was the first to commercialize custom aftermarket headlight products and now serves as a one-stop-shop for all premium aftermarket lighting solutions. 

Facebook: https://www.facebook.com/drivenlighting

Section iconCompany Overview

Headquarters
2281 Defoor Hills Road Northwest Atlanta, Georgia 30318 United States
NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
2005
Employees
11-50

Section iconFunding & Financials

  • $10M$25M

    Driven Lighting Group's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Driven Lighting Group's revenue is estimated to be in the range of $10M$25M

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