Insights

Broad Brand Portfolio DLG operates a broad portfolio of proprietary brands (Morimoto, Profile Performance, GTR Lighting, Xenon Depot, S-V.4, Acme) and major ecommerce sites (Headlight Revolution, The Retrofit Source, LED Concepts), creating a comprehensive premium lighting ecosystem. This breadth enables cross-selling opportunities, bundled SKUs, and potential co-branding or private-label partnerships with retailers and installers serving automotive enthusiasts.

Distribution Network Growth DLG's acquisition by WheelPros in 2021 expanded its distribution footprint, presenting a clear path to rapid channel growth. Sales opportunities include leveraging WheelPros dealer and installer networks for cross-sell across lighting brands and running joint promotions to accelerate reach into shops and e-commerce partners.

Digital Commerce Focus Being digitally native with integrated ecommerce platforms positions sales teams to target both online retailers and performance shops with premium lighting SKUs. There is potential to formalize a channel partner program, optimize cross-sell across brands, and deploy data-driven campaigns to improve win rates with enthusiasts.

Industry Leadership Industry recognition and leadership changes signal a growth-oriented strategy open to strategic partnerships and sponsored events. With the new president on board and prior SEMA Innovator of the Year honors, opportunities exist to pitch enterprise deals, co-sponsorships at trade shows, and collaborations with performance shops and car builders.

Global Market Potential DLG targets US and international markets with the first-to-market custom headlight products, indicating opportunities to partner in new regions via licensed distributors, private-label programs, or exclusive SKUs that appeal to premium enthusiasts.

Similar companies to Driven Lighting Group

Driven Lighting Group Tech Stack

Driven Lighting Group uses 8 technology products and services including Google Hosted Libraries, gstatic.com, Akamai, and more. Explore Driven Lighting Group's tech stack below.

Google Hosted Libraries
Content Delivery Network
gstatic.com
Content Delivery Network
Akamai
Content Delivery Network
Google Fonts API
Font Scripts
jQuery
Javascript Libraries
Java
Programming Languages
X-Content-Type-Options
Web & Portal Technology
Google Search Console
Web Analytics

Media & News

Driven Lighting Group's Email Address Formats

Driven Lighting Group uses at least 2 format(s):

Driven Lighting Group Email Formats	Example	Percentage
FLast@theretrofitsource.com	JDoe@theretrofitsource.com	55%
First@theretrofitsource.com	John@theretrofitsource.com	26%
First.L@theretrofitsource.com	John.D@theretrofitsource.com	14%
Last@theretrofitsource.com	Doe@theretrofitsource.com	5%

Frequently Asked Questions

What is Driven Lighting Group's official website and social media links?

Driven Lighting Group's official website is drivenlightinggroup.com and has social profiles on LinkedIn.

What is Driven Lighting Group's NAICS code?

Driven Lighting Group's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Driven Lighting Group have currently?

As of July 2026, Driven Lighting Group has approximately 28 employees across 1 continents, including North America. Key team members include Chief Product Officer: M. K.VP Of Sales: A. P.Executive Vice President - Lighting: T. T.. Explore Driven Lighting Group's employee directory with LeadIQ.

What industry does Driven Lighting Group belong to?

Driven Lighting Group operates in the Motor Vehicle Manufacturing industry.

What technology does Driven Lighting Group use?

Driven Lighting Group's tech stack includes Google Hosted Librariesgstatic.comAkamaiGoogle Fonts APIjQueryJavaX-Content-Type-OptionsGoogle Search Console.

What is Driven Lighting Group's email format?

Driven Lighting Group's email format typically follows the pattern of FLast@theretrofitsource.com. Find more Driven Lighting Group email formats with LeadIQ.

When was Driven Lighting Group founded?

Driven Lighting Group was founded in 2005.

Driven Lighting Group

Q: How many employees does Driven Lighting Group have currently?

Driven Lighting Group has approximately 28 employees.

Q: What technology does Driven Lighting Group use?

Driven Lighting Group's tech stack includes Google Search Console, Akamai Bot Manager, Java, Google Hosted Libraries, X-Content-Type-Options.

Q: What is Driven Lighting Group's NAICS code?

Driven Lighting Group's NAICS code is 3361 (Motor Vehicle Manufacturing).

Motor Vehicle ManufacturingGeorgia, United States11-50 Employees

Driven Lighting Group designs, manufactures, markets, and distributes performance and enthusiast automotive aftermarket lighting products for the U.S. and international markets. Its portfolio comprises proprietary brands Morimoto, Profile Performance, GTR Lighting, Xenon Depot, S-V.4, and Acme, along with ecommerce sites Headlight Revolution, The Retrofit Source, and LED Concepts. The company positions itself as a comprehensive source for premium aftermarket lighting solutions, and it was among the first to commercialize custom aftermarket headlight products.

Based in Atlanta, Georgia, the company operates in the motor vehicle manufacturing industry. Its products target automotive enthusiasts and others seeking high-end lighting solutions, distributed in the U.S. and internationally. In January 2022, Brett E. Lauter was named president of the company.