Driven Data Employee Directory
Motor Vehicle ManufacturingIndiana, United States11-50 Employees
Driven Data operates as a customer data platform designed for the automotive sector. It brings dealership data together in a single environment to support loyalty-focused marketing. The solution combines centralized data with enterprise analytics and a broad set of automotive integrations to provide campaign-ready insights and reporting. Its customers are automotive dealerships and marketing teams seeking to deepen customer relationships and maximize lifetime value. Industry context highlights the need for such a capability, with 2017 data showing only 17% of sales customers had an existing relationship with their dealer and about 40% of service customers leave for independent providers after warranty expiry. Driven Data is based in Indianapolis, Indiana, and operates as a small to mid-sized company.