Drift Email Format
Software DevelopmentMassachusetts, United States201-500 Employees
Drift is a software company focused on the buyer experience and Conversational AI. It helps organizations create more engaging customer interactions by turning conversational data and buyer behavior into deeper relationships, stronger pipelines, and increased revenue. Founded in 2015 to reduce friction in the B2B buying process, Drift positions itself in the space of Conversational Marketing and relies on a human-centered, AI-enabled platform that listens, understands, and learns from buyers to tailor experiences and recommendations at each touchpoint. Drift is based in Boston, Massachusetts, and serves a global customer base in the software development industry. It operates as a mid-sized company delivering a platform that integrates conversational data into customer journeys, with the aim of improving engagement as buyer expectations rise and AI becomes central to meaningful journeys.