Healthcare Focus Laurel Road has launched Loyalty Checking designed for nurses and markets itself to healthcare professionals, signaling a ready audience for refinancing and education loans. Sales opportunity: pursue partnerships with nursing associations, hospitals and residency programs to offer refinancing, loan management tools, and cross-sell mortgages or personal loans through co-branded campaigns.

Association Partnerships The brand has active partnerships with DRI and ACEP to offer financial solutions to members, showing a scalable, affinity-based distribution model. Sales opportunity: target additional professional associations (legal, medical, engineering, academia) to broaden refinancing adoption, with member benefits or exclusive rates to drive conversion.

Channel Leverage Laurel Road operates as a KeyBank brand, providing access to scale, compliance, and a broad customer base through KeyBank channels. Sales opportunity: leverage KeyBank distribution and digital channels to cross-sell education financing, refinancing, mortgages, and personal loans to existing Laurel Road customers or KeyBank clients, potentially expanding originations without building new channels.

Cross-Sell Potential The product suite includes student loan origination, refinancing, graduate school loans, mortgages and personal loans, plus a loyalty checking product. Sales opportunity: design bundled offers (refinance plus mortgage or graduate loan plus home loan) for graduates and healthcare professionals, and use the loyalty program to boost deposit income while upselling lending products.

Market Reach Laurel Road offers online lending in all 50 states, DC, and Puerto Rico, and is a brand of KeyBank; Mortgage is not offered in Puerto Rico. Sales opportunity: optimize digital marketing and channel strategies to grow loan originations across other states and explore potential expansion of mortgage offerings where permissible, leveraging the nationwide footprint and existing partnerships.