Strategic partnerships Drayton Manor is actively forming research and brand partnerships, including recent collaborations with Katapult and the University of Birmingham to study neurodivergent visitor experiences. This opens cross‑marketing and co‑funded event opportunities with academic and tech partners.

Experiential attractions With a diverse mix of a theme park, Europe’s only Thomas Land, a 15‑acre zoo, and a 150‑room on‑site hotel, Drayton Manor offers bundled experiential packages ideal for corporate events, team retreats, and destination conferences that combine entertainment with business facilities.

Event and venue expansion The on‑site conference spaces and bespoke meeting packages, plus access to theme park attractions, position Drayton Manor to upsell premium corporate events, training sessions, and private group bookings tied to seasonal shows and Halloween/Christmas spectacles.

Cross‑sell with hospitality Integrated 4‑star hotel and event spaces create opportunities to market multi‑day corporate itineraries, including offsite meetings, team building, and hospitality packages to mid‑market and regional companies seeking venue diversification.

Digital and analytics edge Existing tech stack (Salesforce, Microsoft 365, Google Cloud, marketing and analytics tools) enables targeted marketing, CRM‑driven upsell, and measurable campaign optimization to capture enterprise and SME clients looking for data‑driven event solutions.